Design consultancy: Elmwood
Advertiser: Homeward Bound

Executive Summary

Homeward Bound is a groundbreaking project to advance the role of women in science, equipping them to influence and lead the climate change conversation. The initiative took the form of a year-long development programme and culminated in a 20-day Antarctic expedition in December 2016.

Elmwood was asked to develop a brand identity for Homeward Bound to help raise awareness of their mission. However, by placing a bigger idea behind the brand, we were able to take the campaign to another level, creating a rallying cry and galvanising a real global movement.

MOTHER NATURE NEEDS HER DAUGHTERS SPOKE TO A HEART ACHE ABOUT OUR PLANET, AND THE RIGHTFUL PLACE OF WOMEN AT THE LEADERSHIP TABLE.

Fabian Dattner Founder, Homeward Bound

450 MILLION + MEDIA IMPRESSIONS TO DATE

$ ZERO MEDIA SPEND

THE MOST MEDIA COVERAGE FOR WOMEN IN SCIENCE, EVER!