Campaign details
Brand: Nationwide Building SocietyAdvertiser: Nationwide Building SocietyAgency: VCCP; Wavemaker London
Introduction
This is the story about how communications has helped a building society become a leader in the traditionally bank-dominated current account switching market.
It is a story that hinges on two pivotal moments for the brand.
First, when it stopped trying to sell current accounts by talking rationally about them and realised that advertising works hardest when it seeks to create an emotional response. And ...