In This Report...
We have identified all innovations from the last two years in a sample of five markets spanning both developed and developing markets: Brazil, China, Mexico, Spain and Great Britain.
A total of 88,262 new products have been in the market for at least one year. For the purposes of this report, and in order to give a fair reflection from across our markets, we are going to filter our study to those launches that achieve either 1% market penetration or reach at least 500,000 households in a year.
Overall, we will be analysing a total of 1,111...