Campaign details

Brand: 1-800-Flowers.com
Lead Agency: 1-800-Flowers.com
Region: NA

Strategy

Objective

As a leading floral and gifting brand for over 40 years, 1-800-Flowers.com (the "Company") continues to innovate within the industry, to enhance the way customers express their thoughtfulness through the brand.

Right before their peak holidays, 1-800-Flowers.com launched an e-gifting experience, powered by SmartGift, that eliminates all the friction and pain points associated with sending a gift. 1-800-Flowers.com offers customers the ability to e-gift any product they wish to send. Through e-gift, customers can instantaneously and seamlessly send recipients a digital gift that expresses their sentiment and lets them know a physical gift is on its way! As additional features, recipients have the ability to choose when and where they would like the gift to be delivered, and they have the option to swap their gift for another gift across the 1-800-Flowers.com Family of Brands!