Design consultancy: HoneyAdvertiser: Java Republic
Executive Summary
- Launch in April 2014
- First year lift in sales of 62% (£462k) then in year two lift of 52% (£701k)
- Overall £238,447 increase in sales in 2015 (from £462,858 to £701,305)
Irish premium beverage company, Java Republic, worked closely with Honey to reformulate their brand proposition and define the communication task that came from that, applying it first to a range of speciality organic teas.
The result, in this highly competitive market, was a growth of 61% in online sales in the year after the redesign (2015), with an overall...