Executive Summary
At John Lewis & Partners, an employee is not just an employee - they are a co-owner of the business. To reflect this importance, in September 2018 we embarked upon a rebrand and changed from 'John Lewis' to 'John Lewis & Partners'.
To communicate this shift we saw social media as a core channel to leverage, giving our Partners a way to engage directly with customers. The challenge was how could we harness a work-force of 25,000 Partners to represent the business and do so without the obvious risks? This launched an initiative called #WeArePartners.
Allowing 25,000 Partners...