Campaign details
Brand: Johnson's BabyBrand owner: Johnson & JohnsonLead agency: DDB Mudra GroupCountry: IndiaIndustries: Baby careMedia channels: Online display, Social media, TelevisionBudget: 1 - 3 million
Executive summary
Johnson’s had lost trust among its target customers, namely young mums, following a spate of product safety concerns and corresponding bad publicity. The challenge for Johnson’s in India was to rebuild trust and win back brand love.
We realised that trust is not a numerical value of how many mums believe, but the human value of what many mums...