Just Eat Ireland: Just Eat Summer of Festivals

Just Eat, a food ordering service, created a chill out zone at festivals across Ireland to engage potential customers offline, in order to drive app downloads and orders online.

Campaign details

Agency: Verve the Live AgencyCountry: Ireland

Background

As Ireland's number one online food ordering platform, Just Eat has grown a significant customer base, primarily within the 18-35 year old cohort. This has been achieved through a mix of creative advertising, engaging social media and innovative digital marketing activity.

The challenge for Just Eat as an exclusively online brand, is how to engage with and educate potential customers about the Just Eat service within an offline environment to ultimately drive app downloads and orders. The development of a multi event 'Summer of Festivals' Sponsorship (May to...

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