Kenco

Kenco, a coffee brand, redesigned its brand packaging to show its authority as a coffee company and increase value growth in the UK.

Design consultancy: Design BridgeAdvertiser: Jacobs Douwe Egberts

Executive Summary

Kenco: A coffee company fit for the modern coffee world

While premium coffee experiences – out of home cappuccinos and in-home coffee capsules – have been booming, instant coffee has been shrinking at an alarming rate. Kenco as a brand had become closely attached to instant and limited by its connotations, missing out on this growth. It needed to broaden its coffee associations and become more relevant by:

  • Using design to re-assert its coffee heritage and authority as a coffee company

The UK is drinking more...

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