Design consultancy: Design BridgeAdvertiser: Jacobs Douwe Egberts
Executive Summary
Kenco: A coffee company fit for the modern coffee world
While premium coffee experiences – out of home cappuccinos and in-home coffee capsules – have been booming, instant coffee has been shrinking at an alarming rate. Kenco as a brand had become closely attached to instant and limited by its connotations, missing out on this growth. It needed to broaden its coffee associations and become more relevant by:
- Using design to re-assert its coffee heritage and authority as a coffee company
The UK is drinking more...