Design consultancy: Design Bridge
Advertiser: Jacobs Douwe Egberts

Executive Summary

Kenco: A coffee company fit for the modern coffee world


While premium coffee experiences – out of home cappuccinos and in-home coffee capsules – have been booming, instant coffee has been shrinking at an alarming rate. Kenco as a brand had become closely attached to instant and limited by its connotations, missing out on this growth. It needed to broaden its coffee associations and become more relevant by:

  • Using design to re-assert its coffee heritage and authority as a coffee company