Design consultancy: LA Design
Advertiser: Lund Halsey

Executive Summary

Lund Halsey is a well-established, successful company who design and manufacture premium professional control room and broadcasting solutions for international markets.

These are sold as interlinked systems and may be used in air traffic control rooms or for large scale process control. In 2015 they identified a number of serious potential risks to the business; firstly from high volume (cheaper) furniture manufacturers who modify their products to compete on a professional level and secondly from competitors offering more modern looking solutions, appropriate for the 'high tech'working environments. LH had an extremely good reputation based on reliability and customer service but this was not being reflected in the products, which had evolved incrementally over time and didn't reinforce the intrinsic company values. As part of a brand validation exercise and to retain their position in the market place, LH identified that a new product proposition was essential and this needed to include optimised production methods.