Lacoste: A data-based strategy to shape a user-centric customer journey

Lacoste, a clothing company, used data to provide UK suspects, prospects and customers with a consistent omnichannel experience from acquisition to loyalty.

Campaign details

Agency: Numberly

The objective was to provide suspects, prospects and customers with a consistent omnichannel experience from acquisition to loyalty. And data would bring everything together.

Strategy

All stages of the conversion journey were considered, and user-centricity was at the heart of the concept.

Content was customised to user's interests, with features customised according to the user's status.

And the strategy was greatly data oriented, powered by a branding media campaign deployed to reach suspects and reactivate inactives.

Three media assets were activated, including, digital skins and banners to lead on-site traffic.

The journey took users to...

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