Campaign details

Brand: Lincoln's Beard Brewing Company
Brand owner: Lincoln's Beard Brewing Company
Lead agency: Beyond The Agency
Country: North America 
Industries: Beer & cider
Media channels: Social media
Budget: Up to 500k

Executive Summary

Lincoln's Beard Brewing, an independent brewing company in Miami, successfully created a brand narrative that increased revenues and resonated in the Miami craft beer market.

After its opening, Lincoln's Beard Brewing started to experience stagnant growth and needed a campaign that would help it differentiate itself from competitors, captivating Miami's craft beer drinkers.

The Weird at the Beard narrative revolved around character-driven stories of Lincoln's Beard's employees, focused on weird idiosyncrasies, and further translated the brand throughout all touchpoints.