Listerine: Bring Out the Bold – Listerine and The Voice

Mouthwash brand Listerine partnered with TV programme The Voice to reach audiences across Latin America.

Campaign details

Brand: ListerineBrand owner: Johnson & JohnsonLead agency: UM, J. Walter Thompson São PauloContributing agencies: Sony Pictures Television, Johnson & Johnson Indústria e Comércio de Produtos para Saúde LTDACountry: Latin AmericaIndustries: Oral healthMedia channels: Content marketing, Events & experiential, Games & competitions, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Search marketing, Social media, Sponsorship - media, Television, Word of mouth, advocacyBudget: 1 - 3 million

Executive summary

In 2017, Johnson & Johnson LATAM focused on Listerine, looking to strengthen the value of the...

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