Little Village is a pre-school in Singapore that goes against the grain of the typical Singaporean education system and puts children at the heart of their brand mission. They prize a holistic education over academic excellence, and hence they would organize a "kids-help-kids" initiative yearly to teach their students the importance of caring and giving to the needy. Previously, they would organize donation drives and appeal to the public for toys, stationary, books, food and clothes to be donated to disadvantaged schools in the
However, the logistics of organizing such donation drives can be a nightmare. Teachers had to sift through items in the donation boxes to ensure that the items were in g condition and appropriate for donation. Additionally, transporting the boxes of donated goods overseas, o weighing a ton, was not the most cost efficient.
We sought to help Little Village give back to society in a more purposeful manner.