Objectives and strategy
Our objective was not just increasing the online sales but also drive traffic to MAC Stores. In this campaign, we aimed to increase foot traffic in stores, giving free lip demo services and increase sales.
- OOH is seen by 88% of those who have seen advertising in 30 minutes prior to shopping.
- 58% of people says that seeing the advertising of a product near to store that they can buy, makes it more relevant for them.
Based on our KPI & consumer insights,as a digital media agency of MAC we brought to life a solution to use digital OOH inventory close to our stores, effectively. Moreover we extended DOOH through programmatic buying. Our strategy was using DOOH programmatically thus to optimise our message, creative via shoppertrack data. Thus we will be able to measure footfall traffic by shoppertrack data of our major stores and optimize our offers, creatives real time.