MailChimp: Did You Mean MailChimp?

MailChimp, a marketing automation platform, launched a campaign based on a meme that was created after its brand name was mispronounced on the popular podcast Serial, to increase brand awareness in the US.

Advertiser: MailchimpBrand: MailchimpAgency: Droga5Country: Global

Objectives

Fighting for the underdog since 2001

MailChimp is a tech company that provides creative small businesses with the digital marketing tools they need to succeed  including email, display ads and analytics. They're obsessed with democratizing big, clunky enterprise software and making it accessible, easy and even fun for the little guy.

Flying the freak flag in Atlanta

MailChimp has grown organically while maintaining their independence, authenticity and playful personality. Headquartered in Atlanta, not Silicon Valley, they pride themselves on doing things differently. They've never taken...

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