Advertiser: Mailchimp
Brand: Mailchimp
Agency: Droga5
Country: Global

Objectives

Fighting for the underdog since 2001

MailChimp is a tech company that provides creative small businesses with the digital marketing tools they need to succeed  including email, display ads and analytics. They're obsessed with democratizing big, clunky enterprise software and making it accessible, easy and even fun for the little guy.

Flying the freak flag in Atlanta

MailChimp has grown organically while maintaining their independence, authenticity and playful personality. Headquartered in Atlanta, not Silicon Valley, they pride themselves on doing things differently. They've never taken a dime of venture capital or IPO'd. And yet, MailChimp is the rare tech company that has consistently grown their profits every year, pulling in over $400 million in revenue in 2016.