Campaign details
Advertiser: Reckitt BenckiserBrand: MucinexAgency: McCann WorldgroupCountry: United States
Campaign Summary
Each cold/flu season Mucinex fights to regain the attention and consideration of consumers. But during the peak of the season (February), when people should be thinking about getting sick, national attention shifts to something totally unrelated to sickness—the Super Bowl. This effort used the biggest awareness event of the year in the US, that just happens to coincide with our season, to refocus people on Mucinex. We multiple media channels to create a surround sound effect and insert Mucinex into the...