Campaign details
Brand: Procter & GambleBrand owner: Procter & GambleLead agency: Hearts & Science, BBDOContributing agencies: Egami GroupCountry: North AmericaIndustries: Toiletries & cosmetics Media channels: Content marketing, Online video, Radio & audio, TelevisionBudget: 5 - 10 million
Executive summary
For black parents, "The Talk" isn't about the birds and the bees. It's a must-have conversation in which parents prepare their children to face a world with racial bias and try to protect them from the harmful effects of prejudice.
Procter & Gamble wanted to find ways to...