Campaign details
Agency: Clemenger BBDO Melbourne
Executive Summary
In an Australian retail market flooded with sale messaging and promotions, Myer's 6 Second Sale created an innovative new sales mechanic, a brand-new communications medium and successfully used FOMO to spur apathetic Australian customers into action.
It used hundreds of individual sales offers, delivered sequentially via 6 second Google Bumpers to individuals based on their recent search behaviors. Participants had six seconds to respond to an offer or miss out on that deal forever.
Helping to reverse a 3% YOY sales decline in Myer's mid-year Sale event, the campaign delivered over...