Narayana Health : The Door Blouse

Narayana Health, a chain of hospitals, helped teach women in India about breast self-examination via bathroom stickers that have led to a 15.6% increase in the rate of breast cancer detection.

Summary

Opening the door for breast self-examination for women living in rural India

Even though there have been efforts to improve breast cancer awareness in India, they have largely ignored a sizeable section of society: women living in rural India. Seeing the lack of doctors in these areas and the lack of understanding amongst these women, Narayana Health realized that the key to improving the scenario of breast cancer would be demonstrating breast self-examination to them.

However, the conservative reality of rural India meant that any campaign about delicate matters like breasts is faced with blind eyes and deaf ears....

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