Summary
Opening the door for breast self-examination for women living in rural India
Even though there have been efforts to improve breast cancer awareness in India, they have largely ignored a sizeable section of society: women living in rural India. Seeing the lack of doctors in these areas and the lack of understanding amongst these women, Narayana Health realized that the key to improving the scenario of breast cancer would be demonstrating breast self-examination to them.
However, the conservative reality of rural India meant that any campaign about delicate matters like breasts is faced with blind eyes and deaf ears....