Campaign details
Brand: Need for Speed PaybackBrand owner: EA GamesLead agency: Spark Foundry AustraliaCountry: AustraliaIndustries: Gaming hardware & softwareMedia channels: Content marketing, Online video, Programmatic display, Radio & audio, Social mediaBudget: Up to 500k
Executive summary
Need for Speed (NFS) is not only one of EA's most successful global game franchises, it is also one of the most iconic racing games in the world. However, the popularity of the racing game genre is stagnating. In the 2017 Deloitte Media Consumer Survey, only 6% of Australian gamers said they...