Campaign details
Brand: NicotexLead Agency: m/SIXRegion: APAC
Strategy
Objective
Quitting smoking is difficult. The objective of Nicotex's campaign was to make intenders believe that it is possible to quit smoking, demonstrate success stories of people who've already quit smoking and simultaneously inspire other smokers who want to quit. This would establish Nicotex as an enabler in this journey of conquering one's personal Everest. The campaign kickstarted with a contest asking people to either send in stories of their ongoing struggle to quit smoking or success stories of how they managed to kick the habit. Milind...