Design consultancy: Carter Wong Design
Advertiser: Nomadic Dairy

Executive Summary

NOMADIC - A BRAND THAT'S MOVED WITH THE TIMES

Launched in 1998, Rumblers was the original 'breakfast-on-the-go'. In 2011 its Irish parent business The Different Dairy Company acquired artisan dairy Bio Green Foods. It now had two companies with a factory in England and one in Ireland and three consumer brands: Rumblers, Good Heavens and Bio Green.

It had become a complex and unstable business. Plus Rumblers was losing its relevance for consumers. Suddenly the company was at risk of complete failure. Something transformational had to happen.

The answer came in 2014 in the form of new consumer brand NOMADIC, and company brand The Nomadic Dairy Company. Combining the exotic foundations of the Bio Green product with the convenience format of Rumblers, the NOMADIC concept provided a singular brand narrative with relevance for food-on-the-go.