Agency: RAPP UK
A total of 16 million Brits have admitted to missing social occasions for work. So PayPal wanted to step in, with "digital kitty" to that make planning group activities simple. The brief was to launch it in the UK.
The UK has a serious work-life balance problem.
Research revealed a quarter of all Brits have missed social occasions for the sake of work.
And with catch-ups becoming rarer and rarer, people now feel more pressure to really make them count when they happen.
This brought the campaign a key audience insight: No one likes paying for big group events up front and chasing their friends for cash afterwards.
So armed with research and insights the strategy positioned Pay Pal Money Pools as the perfect tool to help make the most of those special social gatherings.
The messaging was structured around key situations to show how those social moments could be made bigger and better.