Cancer is scary for anyone, but for a child it's even scarier. They're faced with complex information that's confusing and often terrifying.

Medical research has shown that when pediatric cancer patients understand what's happening to them and what to expect, they feel less scared, experience less anxiety, and do much better overall. Unfortunately, there are limited resources that explain cancer care in a way kids can relate to and understand.

Our solution was to make a resource for kids that makes abstract cancer information concrete through entertaining, relatable stories. Through a series of 22 animated short films, the Imaginary Friend Society characters explain every facet of cancer, from "What is Cancer?" to more emotionally complicated topics like "Feeling Sad".

The IFS has been adopted by leading hospitals around the country, translated into over a dozen languages, and is arming kids with information to help them in their fight against cancer.

The background