Design consultancy: B&B Studio
Advertiser: Pip & Nut

Executive Summary

In just three years, Pip & Nut has transformed the nut butter category, introducing new formats, creating new occasions and most importantly attracting new consumers. It has also transformed itself – from a small-batch food producer selling at Maltby Street Market to a bona fide lifestyle brand with a successful cookbook, global brand collaborations and 130,000 social media followers.

How?

Through category-challenging design that has perfectly captured the brand's unique proposition and made it utterly irresistible to customers, collaborators and target consumers.

Here are some of the headlines from the UK's fastest growing nut butter brand:

  • YEAR 1 TARGET SMASHED BY 233%
  • 950% GROWTH YEAR 1 TO YEAR 3
  • ON TARGET FOR YEAR 4 SALES OF £10M
  • 61% OF SALES INCREMENTAL TO CATEGORY
  • SAVING OVER 20,000KG OF PALM OIL A YEAR

Project Overview