Advertiser: HenkelBrand: PrilAgency: TBWA/RAADCountry: United Arab Emirates
Objectives
- Perceptual: Pril = "One Drop". Taking back our claim will prove to the Hybrid Homemakers what matters most to them; the power of the solution.
- Brand Tracker – Association with "One Drop" (+20%):
- Business: Increase Share of Sink: Squeezing it out of Fairy's bottle.
- Net Sales Growth (+20%)
- Market Share (+1%)
Creative work
A big solution in a tiny package
To truly get them to believe the claim, we had to leave no room for doubt. This is why is was critical that...