Campaign details

Advertiser: Publicis Sapient
Brand: Publicis Sapient
Agency: In-house
Country: United States

Campaign Summary

More diverse teams outperform and out-innovate less diverse teams. Specifically, unconscious bias within the workplace is robbing our industry of talent and energy. Companies are investing heavily in trainings due to this massive unchecked cost. However, growing evidence shows that traditional trainings are often ineffective and can even be counter-productive. At Publicis Sapient, we knew there had to be a different way. What if we applied our creative strategy skills inward, treating ourselves like we would our clients? What would it take to start a grassroots cultural overhaul — to move beyond awareness and into action? We needed to create an experience that would architect very different emotions — particularly empathy. In response, we created Make Some Room — an experiential workshop that makes the invisible visible by placing employees in the shoes of their own peers. Make Some Room is a 3-hour experience that is original, authentic, and thoughtfully executed for real change. An experience that lasts in people's minds long after the workshop. This was achieved by designing to achieve a very specific emotional journey through intrigue & anticipation, discomfort & surprise, empathy and empowerment. Due to its early success, Publicis Sapient is currently rolling the workshop out to all offices in North America, and has also started sharing it with sister agencies within Publicis Groupe. It has also piloted in our London office and will soon be visiting our India offices. Hundreds of pledges are being made, and countless positive actions have already been made as a result.

Marketing Context