Design consultancy: Bulletproof
Advertiser: Quorn Foods
With an ambition to accelerate worldwide growth for the brand, we were briefed to create a new brand identity and packaging design for Quorn, reaffirming the brand's position as the leading healthy meat alternative while broadening appeal to attract new consumers.
The soul of the Quorn brand was a passion for healthy living and a belief that sustainable, meat free dishes can taste great too. We empowered this soul with a design that placed delicious food photography at its heart - a mouthwatering temptation for health-seeking consumers to try the brand, and enjoy the surprising results...
Better Late Than Never!
The redesign has triggered the fastest rate of brand growth that it has had in the last 20 years of trading. With a +14% growth in average sales, and an additional £52.5m in brand value, it's no wonder that Quorn has been named a UK top 10 growing food brand since the redesign.