Campaign details
Agency: Brand & Deliver Marketing LTDCountry: United Kingdom
Background
Radeon – owned by micro-processor giant AMD – is part of a multi-billion dollar industry, which makes graphics cards. These cards are vital for playing the latest high-end computer games. Radeon has traditionally been a key player in the industry but in recent years it has lost its way and its market position was slipping. In Q2 2015 its shares were suspended after revenues fell 8%, instead of the expected 3%.
Radeon knew it's next product, the RX 480 graphics card, needed to make serious waves...