Radeon Technologies Group: Join the Radeon Rebellion

Radeon, the US graphics card brand, launched its new RX 480 card by creating a movement instead of a campaign.

Campaign details

Agency: Brand & Deliver Marketing LTDCountry: United Kingdom

Background

Radeon – owned by micro-processor giant AMD – is part of a multi-billion dollar industry, which makes graphics cards. These cards are vital for playing the latest high-end computer games. Radeon has traditionally been a key player in the industry but in recent years it has lost its way and its market position was slipping. In Q2 2015 its shares were suspended after revenues fell 8%, instead of the expected 3%.

Radeon knew it's next product, the RX 480 graphics card, needed to make serious waves...

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