Reaping Rewards with T-Mobile Tuesdays

T-Mobile, a telecommunications brand, launched an app for its customers offering discounts and promotions that increased customer satisfaction by 13% vs non-participant customers.

Campaign details

Brand: T-MobileLead Agency: The Marketing StoreRegion: Global

Strategy

Objective

As the Un-carrier®, our goal is to make mobile life more awesome for our customers. We were sick of seeing the way customers were treated we wanted to simply show them some love. We landed on a customer appreciation program that was activated through a dynamic mobile app. We felt a mobile app gave us the most versatility and the smoothest delivery of our message – saying thank you to our great customers.

When we first decided to create a T-Mobile customer appreciation program...

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