Campaign details

Brand: Reclame Aqui
Lead Agency: Grey Brasil
Region: LATAM

Strategy

Objective

Based on facial recognition, Corruption Detector is a free APP (available from Google Play and iTunes) that draws on a comprehensive database with all the official records of corruption, previously hidden in hundreds of courts across Brazil. By simply pointing a phone at a candidate, voters can now spot the corrupt ones in purple, no matter where they are: TV, papers, internet, outdoors and even in person. All data organized by the app is available for reference at any time. And on election day, users will receive an important notification: a reminder not to vote for a corrupt politician.

Target Audience