Design consultancy: Stand
Advertiser: Glasgow Prestwick Airport

Executive Summary

This paper describes the value of a brand development process in enabling a workforce to deliver their own future and that of an iconic business, economically crucial to the community in which it has existed for in excess of 80 years.

This brand development project repositioned Glasgow Prestwick Airport to meet its commercial ambitions to deliver a new future for this west coast of Scotland business. Glasgow Prestwick Airport is crucial to the economic wellbeing of the area, and before being purchased by the Scottish Government in 2013, it was facing closure when its New Zealand based previous owner failed to attract a private sale.

To many, Glasgow Prestwick Airport was a tired, dated airport providing a low cost, no frills alternative to Scotland's main airports. Reestablishing the airport's relevance with travellers and commercial customers alike was therefore at the heart of the brand objectives.