Campaign details
Brand: RexonaBrand owner: UnileverLead agency: Mindshare IndonesiaContributing agencies: Grab, Google, ViceCountry: IndonesiaIndustries: Deodorants, anti-perspirantsMedia channels: Content marketing, Mobile & apps, Online video, Public relations, Television, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k
Executive Summary
Rexona’s Movement for Movement campaign demonstrates that purpose can bring together brands, people, media and technology to move for a greater cause.
Gerak may be the first-of-its-kind mobility assistant to aid people with disabilities navigate their city, but it is the movement of others that caused it...