Campaign details
Advertiser: ANGFABrand: Save Soap ProjectAgency: McCann Health JapanCountry: Cambodia, Japan
Campaign Summary
According to UNICEF, 6000 children die every day in developing countries from infectious diseases - often transmitted through dirty hands. This Inspired ANGFA, a Japanese health and hygiene company to take the Japanese sales of their germicidal soap and 'gift' the same amount to the children of Cambodia - where hand-washing is not a part of the culture. But soap wasn't enough - they needed to educate the children that soap doesn't just clean their hands - it can...