Design consultancy: Red&White
Advertiser: Sadler's Wells

Executive Summary

78%
Audience: 'New brand has made Sadler's Wells feel more contemporary'

139%
On-sale increase…

50%
More shows at Sadler's Wells stage exceeding their final sales target in the last year, generating an additional £465k

115%
Increase in first 2 months of new membership scheme

39%
Audience: more adventurous in selection of shows at Sadler's Wells

59%
Decrease in on-sale marketing spend

83%
Employees: Sadler's Wells feels more contemporary

28%
Overall increase in members

"The new brand places Sadler's Wells not just in a more contemporary light, but as the leading light."

Alistair Spalding CBE
Artistic Director and Chief Executive