Samsung Canada: Enhance the digital experience for users with disabilities

Multinational conglomerate Samsung pursued its mission of creating innovative and accessible technology by developing an assistive Android app in Canada.

Campaign details

Brand: Samsung CanadaLead Agency: eSSENTIAL AccessibilityRegion: NA

Strategy

Objective

An estimated 1.3 billion people globally report limitations in their daily activities due to a disability. As the largest minority group in the world, people with disabilities control over $1.2 trillion in spending. When the broader disability market, which consists of friends and family, is factored in, this number increases to $6.9 trillion. Yet this formidable market segment is mostly disregarded by brands and other organizations.

When it comes to the physical world, businesses have made progress in accommodating customers with disabilities. Brick-and-mortar stores...

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