Shanghai Johnson & Johnson Pharmaceuticals: MOTRIN Children Fever Express 2017

Motrin, an over-the-counter pain relief brand, launched the 'Children Fever Express' campaign to build public understanding and awareness of the importance of early fever diagnosis in children and available fever treatments, positioning it as the go-to paediatric treatment for fevers in China.

Campaign details

Brand: Shanghai Johnson & Johnson PharmaceuticalsAgency: BCW

Situational Analysis

Parents in China have long been faced with the challenge of finding quality, safe, efficacious and affordable medicine for their children. In 2017, a healthcare survey conducted by the People's Daily Online Public Opinion Monitoring Room found that Chinese parents had to wait an average of four hours to receive fever treatment for their children. This was especially prevalent in big cities such as Beijing and Shanghai.

MOTRIN® is a leading non-steroidal anti-inflammatory drug which contains ibuprofen that is used to relieve pain and fevers which...

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