Campaign details

Advertiser: Share
Brand: Share
Agency: Heimat Werbeagentur Gmbh
Country: Germany

Campaign Summary

The world is still not fair. Global food production exceeds demand by 26%. Yet 12% of the world's population live in hunger. Time for a change. But how? More and more people want to do good and buy responsibly. But often it is very complicated and intransparent. Therefore, Share as a social brand has made it its mission: helping should be easier and fully transparent. But can a small start-up from Berlin bring social consumption to Europe and inspire big companies to do more good? Yes! Share is not just a smart idea on a small scale prototype level, but listed in Germany's biggest retailers in more than 5,000 Stores. In the first four weeks Share sold more than one million products and already became a role model for other companies.

Marketing Context