Design consultancy: 999 Design
Advertiser: Shelter Scotland

Executive Summary

Shelter Scotland was commissioned by the Scottish Government to raise awareness of Scotland's new private residential tenancy (PRT) to landlords and tenants. The PRT legislation was introduced to give tenants more rights and responsibilities as well as more security in their own home.

Shelter appointed 999 Design to develop an integrated, short and sharp 3-month long campaign that hard-to-reach audiences would quickly engage with. The campaign needed to explain a number of complex points in the legislation so our approach had to bring clarity in an eye catching and concise way.

Central to our campaign solution, was the creation of a chatbot assistant and new campaign landing page which we designed to answer questions around the new legislation and reduce the strain on the charity's helpline services.

After the campaign run (Dec 2017 - Feb, 2018),