Advertiser: SickKids Foundation
Brand: SickKids Foundation
Agency: Cossette Inc.
Country: Canada

Objectives

The Hospital for Sick Children (SickKids) is Canada's most research-intensive hospital and the largest centre dedicated to improving children's health in the country. It is the second largest paediatric research hospital in the world after the Boston Children's Hospital. In 2016, SickKids treated 16,224 inpatients, saw 73,262 emergency visits, 312,345 ambulatory visits and performed 12,574 operations1. As a world-renowned research institute, it attracts trainees from over 40 countries2.

Founded in 1875, this 143-year-old national treasure resides in a 69-year-old facility that is absolutely stretched to capacity. To expect its 10,000+ staff and volunteers to perform at their peak in this environment is like sending a world champion boxer into the ring with her hands tied behind her back. In order to keep pace with its own advancements in paediatric care and research, and to continue to deliver at the highest levels of quality that the public has come to expect, SickKids desperately requires a new home.