Campaign details
Brand: SkittlesAdvertiser: MarsAgency: adam&eveDDB
Introduction
A confession: we had to contact the IPA to check if their rules allowed a case study this different.1
Because most of our time was spent on product design, 73% of our media impressions were free. And a change in a trade relationship may end up being more profitable than any ROMI.
- Conventional effectiveness stories show how big communication ideas are built from the top ...