Design consultancy: Costen Creative
Advertiser: SlimFast UK

Executive Summary of Achievements

SlimFast has developed an advanced range to spearhead incremental innovation in meal replacements - helping consumers 'feel good' on the inside and out. Using scientifically advanced ingredients known to improve wellbeing, boost energy and metabolism, SlimFast Advanced Vitality is fortified with the vital macro and micro nutrients needed for losing weight.

Launched in spring 201 7, the pack design has been instrumental to the success of this new product launch for the SlimFast business and the weight management category as a whole, inspiring overweight and obese people to lose weight and improve their health. We believe it is worthy of a DBA Design Effectiveness Award for the following reasons:

SlimFast has been instrumental in growing the weight management category, increasing SlimFast's total sales and brand share.