Objectives and strategy
The objective was to maximize personal loans lent in a profitable way using the Akbank Direkt Mobile App, strengthen the online sales share to the offline channels and increase Akbank's total share in the personal loan competition among the other banks in Turkey.
Generating the exponential function for each product and service, we managed to pinpoint the effective turning point to maximize our personal loan sales while holding the cost per loan sold at the minimum level. This helped us to pinpoint the maximum limit that we could go for cost per conversion.
We were intended to...