Campaign details
Agency: Mass MinorityAdvertiser: Stonemill BakehouseCategory: Brand Reawakening
Section I — Case Parameters
Business Results Period (Consecutive Months): August 2016 – March, 2017Start of Advertising/Communication Effort: August 2016Base Period as a Benchmark: August 2015 – July 2016Geographic Area: OntarioBudget for this effort: $500,000 – $1 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
By proving that where fast bread dominated, slow crafted bread could prevail – Stonemill was able to turn around from a brand...