Stonemill Slow Crafted Bakehouse: Slow Crafted Enjoyment

Stonemill Bakehouse, a Canadian bakery, understood and connected with consumer values to better sell its bread in Ontario.

Campaign details

Agency: Mass MinorityAdvertiser: Stonemill BakehouseCategory: Brand Reawakening

Section I — Case Parameters

Business Results Period (Consecutive Months): August 2016 – March, 2017Start of Advertising/Communication Effort: August 2016Base Period as a Benchmark: August 2015 – July 2016Geographic Area: OntarioBudget for this effort: $500,000 – $1 million

Section IA — Case Overview

Why should this case win in the category (ies) you have entered?

By proving that where fast bread dominated, slow crafted bread could prevail – Stonemill was able to turn around from a brand...

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