Campaign details

Brand: Sunsilk
Brand owner: Unilever
Lead agency: Mindshare Philippines
Contributing agencies: NuWorks
Country: Philippines
Industries: Hair care
Media channels: Games & competitions, Mobile & apps, Packaging & design, Sales promotion, Social media, Virtual & augmented reality
Budget: 500k - 1 million

Executive summary

Sunsilk, a popular hair-care brand in the Philippines, developed a promotional campaign to grow its variant, Strong and Long. The brand's core audience was young Filipino women and the campaign was set to launch in time for summer. It was a crucial time to activate, as it is the season when the brand's target audience would be open to explore and share new experiences with friends – something that Sunsilk has always latched onto.