THORNeco: Meet the family

Thorn, a lighting brand from the parent company Zumtobel Group, launched its new range of LED lighting by illustrating its products as characters.

Design consultancy: GW+CoAdvertiser: Zumtobel Group

Executive Summary

There's a revolution going on in lighting. It's the on-going drive for LEDs which are becoming ubiquitous and creating a huge replacement market with massive environmental benefits. But it can look dull, especially at the low-cost end. Products are functionally named and mostly interchangeable. This market is potentially huge, but highly commoditised.

GW+Co worked with the Zumtobel Group, parent company of the THORN brand, to brand THORNeco, its new economical range of LED lighting, targeted at electricians and sold via wholesalers over the counter ('OTC'). This was a strategic push...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands