Campaign details

Brand: Tefal
Brand owner: Groupe SEB
Lead agency: Wunderman Dubai
Country: Saudi Arabia, United Arab Emirates
Industries: Home appliances
Media channels: Online display, Online video, Programmatic display, Social media, Word of mouth, influencers
Budget: Up to 500k

Executive summary

Tefal was falling behind and needed to drive sales for its electric grill, the OptiGrill+, in Saudi Arabia and the United Arab Emirates.

In a region where temperatures during summer can reach up to 50ºC, the only time consumers can have BBQs is during the winter, which is too short a sales season. Tefal saw this as an opportunity to give its customers the perfect excuse to grill all year long, no matter what the weather.

By addressing the whole purchase funnel with content that delivered on different objectives (awareness, consideration and purchase), the brand managed to increase sales of its OptiGrill+ by 15% in Saudi Arabia and 133% in the UAE in just four weeks.

Market background and objectives