Tencent: Tencent UP

Tencent, an internet-based technology company, increased attendee numbers to its technology conference in China by redesigning its conference staging to accommodate various content styles.

Agency: George P. Johnson, China

Challenge

Tencent has played a big role in shaping China's internet landscape as well as influencing its culture and mindset; from the way consumers pay, to the content that entertains them. In recent years, UP brings together developers and media for talks and insights with Tencent experts and a first look at Tencent's latest products. Tencent aims to push harder in 2018 to cultivate and influence a positive creative culture that will spark a cultural elevation in the internet entertainment industry. Hence, coining the term 新文创...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands