Tesco: The Bigger Nappy Change

Tesco, the supermarket chain, responded to a customer need in the UK to highlight the importance of doing the right thing for its customers.

Executive Summary

This entry will tell you the story of Laura Rutherford and her son Brody and how, with a little help from Tesco, we found a way to genuinely help our customers with a very real problem they face every day.

It will bring to light the significant challenges Laura faced when her four year old son, who has an undiagnosed genetic syndrome, autism and epilepsy, started to outgrow the regular nappies sold in supermarkets. How due to the limitations of what the NHS incontinence service was able to offer and the sheer desperation of the situation, prompted Laura...

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